At ArtsRising, we’ve spent decades deep in the digital trenches with arts organizations of all sizes—from scrappy startups to legacy institutions. We’ve sat through board meetings, sifted through email open rates, and diagnosed websites that looked beautiful but couldn’t move an audience to take action. And over and over, we saw the same problem.
Too many arts organizations were using digital tools in silos.
The website was managed by one person, the email list by another, and social media often became an afterthought—or worse, a source of constant stress. Data wasn’t flowing between platforms. Campaigns weren’t aligned. Strategy was reactive instead of proactive.
And most of all, the digital presence didn’t reflect the full power and passion of the organization behind it.
We knew there had to be a better way.
So we built one.
A mission-driven model for digital strategy that actually works together.
After years of hands-on work, testing, iterating, and learning what really moves the needle, we developed a strategic system designed specifically for cultural nonprofits. This isn’t just a checklist or a one-size-fits-all approach. It’s a unified digital strategy model that aligns your tools, your message, and your audience engagement.
At the heart of it is a simple but powerful truth:
When your digital systems work together, your mission moves forward faster.
Pillar 1: Website, Integration & Analytics
Powered by our Digital Stage Framework™, this pillar transforms your website from a static brochure into a dynamic, integrated growth engine. It’s designed not only to convert and connect, but to serve as the central hub of your digital ecosystem—fully integrated with your email, CRM, ticketing, and ad platforms. With built-in analytics and event tracking, it provides real-time insight into audience behavior, helping you make smarter decisions and continuously improve performance across every channel.
Pillar 2: CRM & Email Strategy
With the Audience Flow System™, we build a custom patron journey, automate communications, and create segmentation strategies that feel human—not robotic. This is how you nurture relationships at scale, while staying mission-centered.
Pillar 3: Social Media & Ads
Powered by our Story in Motion System™, this pillar helps you build a social identity that goes far beyond event promotion. Using our 4P Compass™, we guide your content strategy across Programming, People, Purpose, and Practice—ensuring every post tells a piece of your broader story. Then, through the Aligned Content Matrix™, we create a repeatable, cross-channel cadence that integrates seamlessly with your website and email strategy. Combined with targeted ads and growth tactics, this approach increases your visibility, deepens engagement, and brings your mission to life in the scroll.
At a time when arts organizations are being asked to do more with less, the path forward isn’t just about working harder—it’s about working smarter. The ArtsRising Three-Pillar Framework™ was built with this reality in mind: to offer a structured, integrated, and mission-aligned solution for growing digital capacity in the arts.
Our proprietary systems—the Digital Stage Framework™, Audience Flow System™, and Story in Motion System™—are more than just strategies. They’re roadmaps designed specifically for cultural nonprofits to unify their efforts across website, email, CRM, and social media. When these elements work together, they create a powerful ecosystem that drives visibility, engagement, and support.
Welcome to the next chapter.
This is the ArtsRising Three-Pillar Framework™.