A holistic, human-centered approach to marketing strategy, become future-ready with ArtsRising’s 3Pillar Revenue Generation System™.
At its core, sustainable revenue growth comes down to three essential questions:
❓Where are your people?
❓How do they move toward engagement and conversion?
❓Why do they care?
When you have clear answers to these questions, and you align your marketing team to act on them consistently, your revenue begins to grow and compound over time.
Let’s break it down:
Nonprofit organizations typically generate two types of revenue:
📘 Earned income from programming (tickets, classes, merch)
📙 Contributed income from fundraising (donations, grants, sponsorships)
Both sources originate from PEOPLE —audiences, donors, patrons. So the heart of your revenue strategy must be centered on communicating with your people. That’s the core of your marketing system and the flywheel engine of your organization..
Today, nearly all revenue actions—ticket purchases, donations, RSVPs—happen online. We call these CTA touch points (Call to Action).
So you need to ask:
❔Where exactly are those actions happening?
❔Are your CTA points strategically placed, intuitive, and trackable?
❔Are you drawing people toward them with compelling content and messaging?
Whether it’s email, social media, or ads, all roads should lead back to your website—your digital home base—where conversion happens. With the right integrations, you can track the full journey and make smarter communications decisions over time.
People don’t choose to give or attend because they’ve calculated the ROI. They act because something moved them. They feel the “why.” That feeling isn’t intellectual. It’s emotional and embodied.
So your messaging must do more than inform. It must resonate. Whether through email, social media, or digital ads, your job is to help your audiences feel the purpose behind your work.
We’ve built a repeatable, scalable communication system around these three truths. Each pillar supports the next, creating a cycle of growth that becomes more powerful the longer it’s in motion.
PILLAR ONE: DRAW
⚒️ Tools: Social Media & Digital Ads
We draw in potential audiences with strategic outreach. This is your magnetic force—finding the people aligned with your mission and introducing them to your story. This stage is where your “why” messaging lives so that even a ticket announcement or a social post builds emotional connection and invites further engagement.
PILLAR TWO: FLOW
⚒️ Tools: Website & Integrations
We design the path forward. Using your website as the central hub, we intentionally place CTA touch points—tickets, donations, sign-ups—and build the integrations that track user behavior. This is how you see and understand the Patron Journey your audiences take, from first contact to committed supporter.
PILLAR THREE: STEWARD
⚒️ Tools: CRM & Direct Communication
This is where the long-term relationship begins. We activate your CRM by building audience segments and behavior-informed communication strategies. Instead of “email blasts,” we create personalized sequences for different types of patrons—first-time attendees, returning donors, major gift prospects, subscribers, and more.
When implemented, the 3Pillar RevGen System™ simplifies your marketing operations and multiplies your results. Here’s what it looks like in practice:
👟 One integrated content calendar that aligns messaging across your website, social media, ads, and email campaigns.
👟 One message source that’s transformed into content formats by a collaborative team using our storytelling templates.
👟 Email and social timetable tailored to each production and campaign, ready to plug into your calendar.
👟 A patron communication strategy built on segmentation models and automation sequences for every audience type—first-time buyer, donor, subscriber, and more.
💫 BONUS: For fundraising, we empower your in-person strategies by surfacing a curated list of attention-worthy patrons after each campaign or event. So you have all the tools you need to succeed!
The 3P RevGen System™ isn’t just a toolkit. It’s a mindset shift.
By uniting your content, platforms, and people around a common marketing strategy, you create momentum. No more starting from scratch. No more siloed campaigns. Just one integrated, future-ready system designed to grow over time, with you, your team, and your community at the center.