Boring Content Matters More (Sometimes)

We all want to create exciting content—beautiful photos, moving videos, viral posts that stop the scroll.

But here’s the quiet truth: boring content matters more than you think.

Why?

Because so-called “boring” content - FAQs, event reminders, “What to Expect” guides, even seat maps - reduces friction. And friction is the number one reason someone bounces off your website, abandons their ticket purchase, or skips registering for your event. People don’t leave because they aren't interested. They leave because they couldn’t figure out what to do next, fast enough.

So while your Instagram carousel might win hearts, it’s the unglamorous, practical content that often closes the loop and builds trust.

Here’s a short list of “boring” content your audience actually needs:

👍 Clear, updated event info (with parking, family access, and ADA guidance)
👍 A simple reminder email: 3 days left to register
👍 A short blog post explaining *why* your concert series matters
👍 A mobile-friendly seat map or ticketing walkthrough

This is the backbone of ArtsRising’s Digital Stage System™, the infrastructure that keeps your audience journey moving forward.

The goal isn’t to go viral. It’s to stay relevant, accessible, and trusted over time. So yes, by all means, create beautiful visuals and emotional storytelling. But don’t forget the workhorse content that quietly builds connection, reduces confusion, and delivers value when your audience needs it most.

In the long run, it’s not always the most exciting content that drives results - It’s the most useful.