--- title: Grace note | Abby Carlson description: Director of CRM & Email ArtsRising --- [Skip to content](https://blog.artsrising.co/gracenote/author/abby-carlson#main-content) [![](https://blog.artsrising.co/hs-fs/hubfs/Arts-Rising-Logo-Basic.png?width=350&height=138&name=Arts-Rising-Logo-Basic.png)Homepage](https://www.artsrising.co/) [Let's Talk](https://meetings.hubspot.com/grace300?uuid=455d8a78-1003-4c11-9047-e27e19652b98) [Let's Talk](https://meetings.hubspot.com/grace300?uuid=455d8a78-1003-4c11-9047-e27e19652b98) # Grace Note ♪♫ Welcome to the Grace Note ♪♫, the ArtsRising blog, where we explore the intersection of nonprofit arts and marketing technology. Our mission is to empower arts organizations with innovative solutions that amplify their impact, enhance audience engagement, and ensure long-term sustainability. Through insights into resilience, integration, scalability, and empathy, we share strategies and stories that help nonprofits thrive in the ever-changing digital landscape. Join us as we delve into the tools, trends, and practices shaping the future of the arts. This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. [![](https://blog.artsrising.co/hubfs/ArtsRising%20Blog%20Banner.pptx%20(1).png)](https://blog.artsrising.co/gracenote/patron-journey-4) ### [Patron Journey 4: Actions to achieve segment goals](https://blog.artsrising.co/gracenote/patron-journey-4) ![Author avatar](https://blog.artsrising.co/hs-fs/hubfs/Abby%20Calrson%20Headshot.jpg?width=100&length=100&name=Abby%20Calrson%20Headshot.jpg) [Abby Carlson](https://blog.artsrising.co/gracenote/author/abby-carlson) [![](https://blog.artsrising.co/hubfs/TEMPLATE_Type%20B%20(1)-2.png)](https://blog.artsrising.co/gracenote/patron-journey-3-setting-goals-for-each-audience-segment) ### [Patron Journey 3: Setting Goals for Each Audience Segment](https://blog.artsrising.co/gracenote/patron-journey-3-setting-goals-for-each-audience-segment) ![Author avatar](https://blog.artsrising.co/hs-fs/hubfs/Abby%20Calrson%20Headshot.jpg?width=100&length=100&name=Abby%20Calrson%20Headshot.jpg) [Abby Carlson](https://blog.artsrising.co/gracenote/author/abby-carlson) [![](https://blog.artsrising.co/hubfs/TEMPLATE_Type%20B%20(2).png)](https://blog.artsrising.co/gracenote/patron-journey-2-organizing-audience-segments) ### [Patron Journey 2: Organizing Audience Segments](https://blog.artsrising.co/gracenote/patron-journey-2-organizing-audience-segments) ![Author avatar](https://blog.artsrising.co/hs-fs/hubfs/Abby%20Calrson%20Headshot.jpg?width=100&length=100&name=Abby%20Calrson%20Headshot.jpg) [Abby Carlson](https://blog.artsrising.co/gracenote/author/abby-carlson) [![](https://blog.artsrising.co/hubfs/TEMPLATE_Type%20B%20(1)-1.png)](https://blog.artsrising.co/gracenote/patron-journey-1-intro-to-audience-segmentation) ### [Patron Journey 1: Intro to Audience Segmentation](https://blog.artsrising.co/gracenote/patron-journey-1-intro-to-audience-segmentation) ![Author avatar](https://blog.artsrising.co/hs-fs/hubfs/Abby%20Calrson%20Headshot.jpg?width=100&length=100&name=Abby%20Calrson%20Headshot.jpg) [Abby Carlson](https://blog.artsrising.co/gracenote/author/abby-carlson) [![Arts-Rising-Logo-Basic w250](https://blog.artsrising.co/hs-fs/hubfs/Arts-Rising-Logo-Basic%20w250.png?width=250&height=98&name=Arts-Rising-Logo-Basic%20w250.png "Arts-Rising-Logo-Basic w250")](https://www.artsrising.co/) 5148 Massachusetts Avenue Bethesda, MD, 20816 [info@artsrising.co](mailto:info@artsrising.co?) [About Us](https://www.artsrising.co/about-us) [MarTechStack](https://www.artsrising.co/services/martechstack) [Services](https://www.artsrising.co/services) [Let’s Talk](https://www.artsrising.co/lets-talk) [Facebook](https://www.facebook.com/artsrising)   [Instagram](https://www.instagram.com/artsrising/)   [LinkedIn](https://linkedin.com/company/artsrising) [Terms & Conditions](https://www.termsfeed.com/live/8c7e90d7-aa06-45cd-81da-218a85748033)  [Privacy Policy](https://www.termsfeed.com/live/cf266b17-695a-4892-a014-b3b399130985)  [Cookies Policy](https://www.termsfeed.com/live/0f58281b-b514-4426-b3f3-fb1d9f7cd10b) Copyright © [ArtsRising](https://www.artsrising.co/)